I probably should have kept
this to myself.
The system I am about to share took me 2.5 years to figure out. I used it to raise $2 million for a bourbon distillery. Enter your email and I will send it to you right now.
The Call That Started It
A connection request in November. A Founder building a bourbon distillery needing $20 million. Two months later my network had helped raise $2 million of it.
Everyone Is On LinkedIn. Almost Nobody Is Using It.
Why most Founders and CEOs are getting LinkedIn completely wrong — and what they are optimizing for instead of results.
LinkedIn Changed in January. Most People Missed It.
360 Brew. What it is, what it changed, and why the Founders who understand it are pulling further ahead every week.
Nobody Invests in Someone They Cannot Find.
The three parts of your LinkedIn profile that are working against you right now — and exactly what to fix first.
Post for the Right Person. Not for Everyone.
How to write content that feels personal to exactly the right reader — even though it goes out publicly to everyone.
The Part Nobody Talks About.
What happens after the right person finds you. What happens when the right person finds you — and why most people get this completely wrong.
Matt Shields
Real estate operator. 25 years building from the ground up. 450+ multifamily units. $10M+ raised from private investors. 8,600 LinkedIn followers built with no ad spend.
I am not a LinkedIn coach. I figured this out while running actual businesses — and this connection happened before any of the new tools existed. What is possible now is a different conversation entirely.
linkedin.com/in/matthewshields →