A Tactical Workshop with SaaS Founder Sean O’Dowd
Sean O’Dowd built a 12,000+ customer SaaS business by turning content into a lead engine—without relying on ads. In this session, he breaks down the exact systems his team uses to generate consistent leads through YouTube, SEO, and LinkedIn.
👆 The clip above is a free preview. The full 60-minute tactical workshop is available to paid members of The Unlisted.
Most business owners know they should be creating content. Very few know how to turn it into predictable leads.
Sean doesn’t teach theory. He walks through the real systems behind Ticker, the investing platform he built from scratch and scaled to customers in 50+ countries.
In this workshop, Sean shares the exact playbooks his team uses to turn long-form content into an always-on growth channel—without burning out or posting daily by hand.
We covered:
- The YouTube title formulas that drive clicks and watch time
- How to structure thumbnails that actually get people to press play
- Why consistency matters more than quality—and the real math behind subscriber growth
- Sean’s batching system for recording weeks of content in a single session
- The internal content tracking sheet his team uses to keep publishing on autopilot
- How every video becomes a lead generator with simple, repeatable CTAs
- The SEO framework Sean uses to turn blog posts into long-term inbound traffic
- Why most blog posts fail—and the technical structure Google actually rewards
- How to repurpose YouTube content into LinkedIn-native posts that drive visibility
- The difference between “posting content” and building authority that attracts partners
Sean also shared the behind-the-scenes story of how Ticker was born out of personal frustration—and how disciplined systems (not hustle) allowed the platform to scale without chaos.
If you’re creating content but not seeing leads…
If you feel like you’re posting consistently with nothing to show for it…
Or if you want a calm, repeatable way to turn content into growth—
This session gives you the exact frameworks to copy.
Cheers,
Matt