LinkedIn Quietly Changed Everything in January.
Most Founders Have No Idea What It Means For Their Business.
A private coaching program for Founders and CEOs who are done watching LinkedIn work for other people while wondering what they are missing.
Most Founders know LinkedIn should be working harder for them.
They post here and there. Maybe they hired someone to help. But nothing moves the needle in a meaningful way.
That is not a LinkedIn problem. That is a system problem.
The platform changed significantly at the start of 2026. The Founders who are winning right now are specific, intentional, and consistent. LinkedIn is rewarding them for it. The ones who do not know this are posting into the void and wondering why nothing changes.
The result for those who do know? More inbound conversations. More revenue. More capital to put to work.
Built exclusively for Founders and CEOs who run real businesses.
RIGHT FOR YOU IF
You want LinkedIn generating actual business conversations, not likes
You are done watching competitors grow while you stay stuck
You can commit to showing up weekly and doing the work
You understand more revenue means more capital to deploy
NOT FOR YOU IF
You want someone to run your LinkedIn for you
You are looking for a shortcut or a hack
You are not willing to show up as yourself
What LinkedIn Actually Produces
Not hypothetical outcomes. Real results from the last six months using the exact system taught in this program.
The $2 Million Door
In November a founder building a $20 million capital raise connected with me on LinkedIn. That single connection opened a door to a network of fund managers that collectively raised $2 million for their project. One connection changed the trajectory of his raise.
The 15 Year Contact
A few weeks ago I reconnected on LinkedIn with someone I had known for 15 years. During that conversation he mentioned he had $300,000 ready to invest and had no idea I was an option. LinkedIn made me visible to someone who already trusted me but had forgotten to include me.
1,386 Impressions. 6 Calls Booked.
Last week this LinkedIn account generated 1,386 impressions and produced 6 booked calls. No paid promotion. No cold outreach blast. A consistent organic content system built around the new LinkedIn algorithm doing exactly what it is designed to do.
Everything you need to turn LinkedIn into a real business development tool.
Not a course. Not pre-recorded videos. A live system built for operators.
Weekly Live Group Calls
A small group of Founders and CEOs working through a proven playbook together. Real conversations, no fluff, every week.
The Exact Content System
Built for business owners, not influencers. You will know what to post, when to post it, and who to target so LinkedIn starts working for your specific business.
Profile and Positioning Review
Your LinkedIn profile should be working before you post a single thing. We fix that first.
Outreach Strategy
How to use LinkedIn to start real business conversations without cold pitching or burning your reputation.
CEO Peer Network
A private group of Founders and CEOs doing the same work. The conversations between calls are often as valuable as the calls themselves.
The Live Playbook
The exact system I use, updated in real time. Not theory. Not a course recorded two years ago. What is working right now.
Between December 15 and January 15, LinkedIn made a significant algorithm change that most Founders and CEOs have not caught up with yet.
It is called 360 Brew.
The old LinkedIn rewarded broad reach. Post something and LinkedIn showed it to as many people as possible. Follower counts mattered. Impressions mattered. The game was volume.
360 Brew flipped that model entirely.
Now LinkedIn asks you to tell it exactly who you want to reach. When you do that it delivers your content specifically to those people. Your raw impression numbers may go down. But the quality of who sees your content — and the conversations that follow — goes up significantly.
Most LinkedIn coaches are still teaching the old model. Most Founders and CEOs have no idea why their content suddenly feels flat or why certain people in their space seem to be growing fast right now. The Founders who understand 360 Brew have a significant and temporary advantage. This program is built around the new rules.
The founding member window exists precisely because of this timing.
Get in now while the advantage is still significant.
What makes this program different from every other LinkedIn coaching offer.
Most coaches teach you how to grow followers. That is not the goal here. The goal is revenue. More revenue from LinkedIn means more capital to deploy into opportunities like the ones we surface through The Unlisted.
Two stages. One system.
Stage 1 is using LinkedIn to grow your business revenue. Stage 2 is putting that capital to work in vetted real estate investments. Most programs stop at Stage 1. This one is designed for what comes next.
You attract the right clients, partners, and investors from your content and outreach.
More business means more cash flow available to deploy beyond your core business.
Through The Unlisted you get access to vetted real estate opportunities alongside serious operators.
Your capital works while you focus on growing your business. The flywheel keeps spinning.
An operator who figured out LinkedIn
and built a system around it.
Matt Shields is a real estate investor and operator with 25 years of experience. He has managed 450 units, raised over $10M from investors, and built everything from the ground up starting at 19 years old. LinkedIn was not part of the plan. Then it became one of the most powerful business development tools in his arsenal. He grew his following to 8,800 organically with no ad spend and used it to generate real revenue and attract the right investors, partners, and opportunities. He is not a social media consultant. He is an operator who figured out LinkedIn and built a repeatable system around it. That is what he teaches.
The program is currently open to a small founding group before it goes public.
There are 15 founding member spots. When they are gone this rate is gone permanently.
Founding Member Rate
Locked for life as long as you stay in the program.
Standard rate at public launch: $997/month.
90-Day Money-Back Guarantee
Follow the system, do the work, and if you don't see results in 90 days — I'll refund everything. That's how confident I am in what we built.
The algorithm changed in January. The Founders who know about it are already winning. The window to get ahead of it is right now — and it will not stay open long.
Four steps from here to your first call.
Message Matt on LinkedIn
Send a message and mention the founding member program. Matt responds personally.
Quick 15 minute conversation
Matt confirms the program is a fit and answers any questions before you commit.
Lock in your founding rate
Secure your $597 founding member rate before the group closes and the price goes to $997.
Show up and get to work
First call kicks off and you start building the LinkedIn system that generates real business.
LinkedIn Growth Program by Matt Shields
Part of The Unlisted · linkedin.com/in/matthewshields